Your Reviews Are Now Front & Center!
Staying true to form, Google took another step towards being the end-all in local business reviews. Over the past few months they’ve been testing the idea of displaying Google+ Reviews on a business listing’s Knowledge Graph, but the testing now appears to be over. The result is that from now on your Google+ business listing’s Knowledge Graph will display snippets of the reviews that have been written on your Google business listing.
If you’re not already proactively attempting to get more Google+ reviews, among others, then this is certainly a good sign that you should be.
Click The Image Below To Enlarge:
John Hopkins Hospital Review Snippets in Knowledge Graph
Getting patients to write Google+ reviews is hard, right?
I know, Google+ reviews are notoriously difficult to obtain. Even when a patient promises that they’ll do it “as soon as I get home”, it doesn’t always happen that way.
This isn’t because they don’t want to write the review, but rather because they’re missing the proper connection to make it a priority in their lives. We’ll help you change that from Day 1.
Shoot us an email if you need some help implementing a strategy to obtain more Google+ reviews.
Want to see if your listing is now displaying your Google+ reviews?
To see if your listing is displaying your Google+ Reviews simply Google search the name on your Google business listing (e.g., Dr. John Doe or John Doe Medical Center).
If your listing is indeed displaying the reviews on the Knowledge Graph, they will be visible the right directly underneath star rating.
The Knowledge Graph
The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results. For a local business listing it is displayed on the right of the search results and can provide more detailed information regarding that listing such as name, address, phone, business hours and reviews.
What are your patients saying about you?
Some Good Google Reviews
Google Displaying Review Snippets In The Knowledge Graph – Good Reviews
Some Bad Google Reviews
Google Displaying Review Snippets In The Knowledge Graph – Bad Reviews
Not All Listings Are Showing Google+ Reviews Yet
While not all listings are showing the reviews as of yet, the majority are. We all know that Google has been actively attempting to position themselves as the end-all for online customer reviews and this is certainly another step in that direction. If you have any specific questions you can ask us privately or leave a comment below.