We all know how fluid SEO is in today’s climate. Below are 5 ways you improve your rankings while steering clear of any Google penalty.
1. Use high-resolution images on your website
Perception is reality in the aesthetic industry. Control that perception as much as possible by providing potential patients an appealing visual when they visit your website.
2. Take photos of your office interior for online use
Take some hi-resolution photos of your office interior and upload them to your website. You can use them to create an office gallery which shows potential patients what they can expect when visiting your office. You should also have these photos uploaded to your review site listings such as Yelp, Google, etc.
3. Answer patient questions on your website
Write content that answers the questions your patients are already asking you. You can create an FAQ page where potential patients can find direct answers to their questions as they do their research online.
4. Do not spam your website with keywords
Don’t force keywords into your title, meta, or content. Write for the potential patient that will be reading the content on your website. Do not write for the robots.
5. Start asking happy patients for reviews
Sometimes it may not seem like the most natural thing to do, but asking happy patients to share their experience online is invaluable. When a potential patient is doing their research they will undoubtedly look into what other patients had to say about you and your office.