Why is Google+ Local important to me?

Consumers are using local search to find services in their area, are they finding you?

To find out why Google+ Local is important to your business, look no further than the actions of Google themselves:

google places business icon

In 2010:

Google renamed their “Google Local Business Center” to “Google Places”. Why the sudden change? Here’s what Google said:

Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages – the way that businesses are being found today – with the tool that enables business owners to manage their presence on Google.

In 2012:

Google merged those same Places Pages with its own social network named “Google+”, the result was “Google+ Local”. Google+ Local was rolled out on May 30, 2012 and with it came an incorporation of Zagat scores into the Google review structure.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.



And this statistic shows the cause behind the effect:

Google releases data stating that 20% of searches have local intent. Which equates to about 2.8 billion searches in total. Yes… 2.8 billion

Local Intent

As Google recognizes a search to have “local intent”, it displays the 7-Pack to bring its user a better result and a better experience for their search. It even goes as far as to present the 7-pack prominently above the SERPs along with a map to the right that displays the same 7-pack businesses in their geographical location within the area. Essentially, this means being one of these seven businesses is extremely valuable to the overall success of your business, and your bottom line.

Why Local Optimism?

  1. Just results, no fluff.
  2. If your Google Places ranking is low or non-existent, we will get you where you want and need to be… in the lead.
  3. Customers are unable to walk through your doors when they don’t know you exist.
  4. Results speak for themselves, solidify your presence in your online local market.
  5. Client Exclusivity. You choose us, we choose you.


Call us today at 305.918.2126, or simply Request an SEO Audit to further understand your options.

Leave a Reply

Your email address will not be published. Required fields are marked *